Lee Hopkins and Trevor Cook have written the second edition of their Social Media eBook. If you feel uncertain about the SM (no, not that one!) world, then this will help. It’s a 57-page pdf but it’s an easy and informative read.
Don’t be put off by its Australianness or its datedness in the early parts, it probably needs a slight update when it comes to mentions of things like Writely, which was renamed last October. The value of this .pdf eBook is that it’s running you through the principles of the new web world.
The wiki bit is the least insightful by these two excellent writers, but they compensate by examining real projects so you should get an idea of their relevance to you.
Nothing is beyond reach: Facebook, Twitter, Jaiku, Second Life … Offhand, I couldn’t think of anything significant that they left out. (The providers of the services that weren’t mentioned will probably disagree. They can chuck in their comments on this blog if they like.)
Take a look. It costs nothing apart from half an hour or so of your time.
Trevor Cook (Australia-based PR man with common sense) has teamed up with online communications whizz, Lee Hopkins to write an eBook (free) on social media.
Since I trust Trevor, through his blogging, I recommend the book. I have scanned it and it runs through blogging, podcasting, RSS from the communications (not surprisingly) perspective. If you are in any doubt about what this is all about, then do read it. It explains everything clearly, provides masses of useful links, provides good advice and illustrates with case studies.
The eagle-eyed among you may notice the "Stuff I watch" blogroll has been replaced with a large subset of my RSS feeds displayed in Grazr.
NewsGator, my aggregator, publishes my RSS feeds as an OPML file. So it was a simple matter to load this into a text editor, TextPad in my case, and remove the private feeds. I stuck the resulting OPML file online and pointed this blog to it.
You’ll find that stuff like Hugh Macleod‘s cartoons get truncated by the narrow window size – best to click on the heading if you want to see the original post. Otherwise, it’s a great way of seeing, in real time, what my influencers are up to.
Update: If you click on the top right icon, you can open Grazr in a new window and resize it to suit the content you want to read. Silly me. I should have realised. Sorry.
My thanks to Trevor Cook for news of research by Wichita State University about the personality traits suggested by the fonts people use.
I was about to post a table of results. Then I read the fearsome copyright terms. So I’ve had to delete it.
They can’t mind me taking a couple of examples, even if they are out of context: Arial is used by stable but unimaginative people while Rage Italic is chosen by unstable but exciting people.
If you’re planning to make an impact with your next website, blog or brochure, you might want to consider what messages your fonts send out.
All we need now is a bit of research into text colours. Green anyone?