Should I spam my contacts? I don't think so.
Why do I ask? Because, I received an email this morning from someone I once knew slightly asking me to advocate something his brother had done. In essence the email told me exactly how he'd like me to spam my followers.
Here's his approach:
After an intro he says, "I'm writing to ask you very personally for your help …".
I like the "very personally" since it's clearly not. It's a mass mailing.
He asked for 'likes' on three social networks, a Tweet, a Facebook mention and a blog post. He also asked for support on a couple of publicity sites and offered an opportunity for a minuscule and fleeting piece of self promotion.
Finally he describes the product in more detail and asks if I can help him find distributors.
That was the bin.
Am I wrong?