I thought a few people might turn up and have an interesting and civilised conversation.
This is what actually happened:
And that was after it had quietened down a bit.
Flicking on the chat history, revealed a conversation of sorts. But, to someone (like me) unused to this kind of thing, it sounded like total mayhem. Here’s a one-minute extract to give you a flavour:
[6:13] Shel Witte: The organization creates the ethical foundation — beginning with the tone set by leadership.
[6:13] Jangles Junot: part of an ethicasl foundation is transparency/
[6:13] Doug Hayashi: right–it’s not just about blogs
[6:13] Katicus Sparrow: we’ve been talking about how marketers do or don’t need to be transparent w/ their audiences
[6:13] Katicus Sparrow: when using new media like blogs, etc.
[6:13] Praja Rahja: And the lines around transparency
[6:13] TheDiva Rockin: I didn’t say Hi – So Hi All (On slow ass pc)
[6:13] Hanko Florio: transparent?
[6:13] Divo Dapto: so here’s my thought….have we become too anal about transparency
[6:13] Kim Chihuly: is it similar to the problems with product placement in television programs?
[6:13] Jangles Junot: a fake blog isn’t necessarily unethical
[6:13] Jangles Junot: depdfnsds on transparcneyc, among other things
[6:13] Katicus Sparrow: disclosure ..
[6:13] EvansMom Goodspeed: not really divo
[6:13] Lynette Radio: agreed shel, this is why i think it’s important to make a decision on this before going ‘public’ and sticking to it no matter what
[6:13] KaneTFM Abel: absoulte transparency is necesary in todays "age"
[6:13] Divo Dapto: don’t get me wrong….honesty is ihonesty
[6:13] Cleon Goff: not a question of ethics….it’s about disclosure
[6:13] Shel Witte: Depends on the fake blog, doedsn’t it?
That was one of the less busy times. Just nineteen comments – they peaked at over 30 in one minute.
I found it exceedingly difficult to read, think, seek out the author’s avatar, maybe find out more about them, compose a reply and keep track of whether the conversation had already moved away before hitting the ‘Enter’ key.
On the other hand, it was a lively gathering and I’m sure some new friendships were formed. I noticed one or two suggesting they slope off elsewhere for a private chat.
This sort of thing probably requires a strategic approach, just like going to a networking meeting or a conference. Figure out what you want to achieve, have the chatter as a backdrop and home in on those with whom you hope you have a mutual interest.
I think I’ll just nip back and see if I can nail someone…
… too late. The party’s over. Oh well.