I didn’t realise that the NCC was promoting some work we (Martin Banks and I) are doing in December. Not online, anyway. We approved the brochure a while back. The NCC logo in the left sidebar of this blog links to Communicating IT to the Board.
For 18 years Martin and I (together and separately) have been helping mainly blue chip IT companies handle the press. Occasionally this work has taken us into other areas and other industries. What we divined a long time ago is that a systematic approach to handling the press actually stands you in good stead with other interested (or disinterested) parties: venture capitalists, the board, analysts and even work colleagues.
It’s a way to hook interest, tell your story, engage in meaningful dialogue and all come away better off as a result of the encounter.