You want software-supported innovation? Read Rod Boothby

I’ve been bumping into Rod Boothby’s Innovation Creators blog with increasing frequency since he started it last October.

He works for one of the big four consultancies and is a powerful advocate of what he calls "Web Office". Other people might call it "Web 2.0" or "Enterprise 2.0". It doesn’t matter. It’s all the new web tools, standards and services which are transforming our production, consumption and inter-personal communication processes.

So is this self-serving waffle from a consultant working for one of the big four consultancies? Or is it a bit more concrete than that?

If you want to understand the potential and dynamics of using modern web-based tools and how they will become part of your life, visit his blog. He articulates this stuff very clearly.

One thought on “You want software-supported innovation? Read Rod Boothby

  1. Ord’s with EYCG – his thoughts are interesting because they’re disruptive at the enterprise level without being threatening – a hard trick to pull off.

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