It seems to me that we have pretty much completed an introductory ‘course’ in handling the press. Here are all the links so you can navigate to the posts fairly easily.
1 Know your readers – the most important people in the world
2 Hooking your emotions – this is what can make you blurt an indiscretion
3 Gimme the proof – supporting evidence is vital. Without it, you’re just hot air
4 Controlling the interview – 1 – the basics of keeping out of trouble and moving to a message
5 Controlling the interview – 2 – how to move away from danger and bring the journalist with you
6 Tricks to make you blurt – overview of the tricks that might be played on you
7 Message writing – this is about the underpinning messages: the drivers
8 A sense of perspective – words of reassurance, in case you’re worried
9 Being off-duty – you’re always on duty when on company business, even if it’s a party
If you have any requests or questions, please feel free to comment.
PS Don’t forget that a lot of this information will help you prepare for and engage in any important interview.